Wednesday, July 31, 2019

Effective Board of Directors

1. Topic: Effective Board of Directors 2. Six Steps to Building an Effective Board By:Bruce R. Evans 3. Summary: The author Bruce R. Evans is a managing partner in Summit Partners’ Boston office. He has also been a member of more than 25 boards, which include 10 public company boards. He claims that when a Board is working effectively it is a big part of the company’s success. However, an ineffective board can be distracting and cause liabilities for the company. Through his experiences he has created six steps to building an effective Board of Directors. The first step is â€Å"find the expertise you are missing†.CEOs of companies that are similar but not in competition with your company can give you information on the industries trend. The second step is â€Å"look for board experience†. This means that getting people that are experienced are key because they know what they are doing and understand critical issues of audit, finance, and strategy. Next is â€Å"do not overlook non-CEO candidates†. Other types of executives can be extremely valuable because most of the time they want board experience and therefore will be willing to serve on smaller company’s boards unlike CEOs. Another step is â€Å"keep your board size manageable†.The smaller and more focused boards are preferred than large ones. The more directors you have the more time you will invest in order to manage them. There should always be an odd number of directors to avoid ties in voting. The next step is â€Å"choose people who can participate fully†. The people on the board should be able to put in time for the company, and not just show up for the meeting. Members that live close to the company are preferable because when problems arise you can meet them face-to-face. The final step is â€Å"divide your board into focused committees†.The Board of Directors work on many issues, such as, compensation, audit, transactions, financing, business strategy, lawsuits, and other problems. To increase the effectiveness of the Board Evans suggest you form focused committees on these critical areas. A diverse and experienced board can be key in the success of a business. It will offer a different perspective on industry trends that can help you avoid liabilities and take advantages of opportunities. 4. I believe that this article very accurately explains the keys of creating a Board of Directors.All of Evans’ steps are very simplistic but are very important. Before I read the article I did not know what exactly a Board of Directors did, but now I know that they work on many key issues in the company. For that reason they need a diverse group of members so they get a different perspective on the issues. Also, it is important that they have focus groups for each issue that way they can go into each issue in depth and in detail. I am sure that the most successful companies have well diverse group of Board of Directors .

Tuesday, July 30, 2019

Internship on Hotel Industry

INTERNSHIP REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION DONE BY HARIPRASATH M 11BBA0071 IN HOTEL SHEVAROYS PRIVATE LIMITED. UNDER THE GUIDANCE OF PROF. C. M. MARAN Professor, VIT Business School SEPTEMBER 2012 CERTIFICATE This is to certify that the Internship report submitted by Hariprasath, Reg. No 11BBA0071 to VIT Business School, VIT University Vellore in partial fulfillment of the requirements for the degree of Bachelor of Business Administration is a bonafide record of work carried out by him under my supervision.The contents of this thesis, in full or in parts have not been submitted in any form to any other institute or university for the award of any degree or diploma. Faculty Guide Programme Manager Internal Examiner External Examiner DECLARATION I, Hariprasath M, Reg. No 11BBA0071, a Bonafide student of the VIT Business School, VIT University, Vellore, hereby declare that the Internship Report submitted in partial fulfillment of the requirements of the Degree of Bachelor of Business Administration of the VIT University, is my original work. Date: Place: VELLORE Hariprasath. M ACKNOWLEDGEMENT I would like to extend my sincere thanks to Prof.J. Naga Venkata Raguram (Programme Manager), VIT Business School, VIT University, Vellore. I would like to express my sincere gratitude to my company guide, Mr. Umar sheriff, General. Manager, Hotel Shevaroys. , Yercaud for guiding me throughout my summer internship work. His encouragement, time and effort are greatly appreciated. I would like to thank my faculty guide, Prof. C. M. Maran , Professor, VIT Business School for all his valuable inputs and constant support towards me throughout my internship and providing me an opportunity to learn outside the class room and constantly motivating me to give my best.It was a truly wonderful learning experience. I would also like to thank my parents for supporting and encouraging me to complete the projec t. I would also like to thank all the respondents who offered their opinions and suggestions and sometimes critical views throughout the internship tenure which made me constantly update and made myself to undergo a successful training. Date: Place: Vellore Hariprasath. M CONTENTS 1. Introduction| 06| 2. Industry profile| 07| 3. Company Profile| 08| 4. Major players in hotel industry of Yercaud| 11| 5.Organizational structure of Hotel Shevaroys. | 12| 6. Several Departments of Shevaroys| 13| 7. Finance and Human Resources Department| 14| 8. Food and beverages department| 15| 9. Housekeeping department| 18| 10. Marketing department| 20| 11. Front office department| 24| 12. SWOT Analysis| 26| 13. Recommendations | 27| 14. Conclusions| 28| 1. INTRODUCTION Hotel Shevaroys is one of the finest restaurants in the hill station of Yercaud. It scores seventh rank in performance in compared with other the hotels in Yercaud surveyed by a traveler website.Since in the year 1971 in earns good na me in the society by providing quality food as well as taste. This report provides you the story Indian hotel industry and a detailed view of hotel Shevaroys. The study report makes a way to comprehend the structure and functions of the organization in a restaurant. The internship report pacts with the organizational functions and performance of hotel Shevaroys In this report, I have studied the performance process that is being carried out in the company. The first part of my report shrinks with a detailed organization study.It includes the industry profile, company’s profile, company’s activities and operations, organizational structure, etc. This section gives a exhaustive information about the company and the nature of its functioning. The second part deals with performance and functioning of various departments such as finance, human resources, food and beverages, front desk, resident departments sections. In this section, I have given a brief description towards the sections of functioning. In the third part of my report contains my findings, suggestions and conclusion. 2. INDUSTRY PROFILEThe size of Indian hotel industry is $20 billion. Thirty percent of the sector is organized. An additional 20 international brands are expected to come to India in the next two years. Within the sector that is organized, the 5-star hotel segment contributes 58 per cent. After witnessing exceptionally bad years in FY09 and FY10 due to the global economic slowdown and terror attacks, the Indian hotel industry appears to be now on a path of slow recovery. Foreign tourist arrivals (FTAs) to India surged from 5. 11 m in 2009 to 5. 58 m in 2010, thereby resulting in an increase of 9. 3% Yo-yo.India occupies the sixty-eighth position among the top tourist destinations in the world, according to the travel and tourism competitiveness report 2011. To encourages the tourism sector, the government in recent times, has taken some measures which will benefit the sector . In the general budget for 2011-12, Rs 11. 7 bn for development of tourism infrastructure and promotion of tourism was allocated. This figure is higher by Rs 1. 0 bn compared what was allocated in the previous year. The Centre and states are also working out a PPP (Public-Private-Partnership) model to increase hotel capacity.Government of India increased spend on advertising campaigns (including for the campaigns ‘Incredible India’ and ‘Athithi Devo Bhava’ – Visitors are like God) to reinforce the rich variety of tourism in India. The ministry granted tourist visa on arrival (T-VoA) for the citizens of tourist destination and undertook various measures, such as stepping up vigilance in key cities and at historically important tourist sites. The tourism ministry has envisaged a budgetary allocation of Rs 200 billion in the Twelfth Five Year Plan.According to the latest Tourism Satellite Accounting (TSA) research, released by the World Travel and Tour ism Council (WTTC), the demand for travel and tourism in India is expected to grow by 8. 2% between 2010 and 2019. This will place India at the third position in the world. India’s travel and tourism sector is expected to be the second largest employer in the world. Capital investment in India’s travel and tourism sector is expected to grow at 8. 8% between 2010 and 2019. The report forecasts India to get more capital investment in the travel and tourism sector and is projected to become the fifth fastest growing business travel estination from 2010 through 2020. 3. COMPANY PROFILE The beginning: In the year 1971, Mr. N. Ramasamy Udayar, a freedom fighter and industrial list of Salem bought a British Bungalow situated amidst 14 acres of lush green coffee plantations and converted it into a guest house with just 4 rooms and a small kitchen to cater to the then rare visitor of Yercaud. Being a strong visionary, he sensed the potential for growth of the tourism industry i n Yercaud which inspired him to set path in the expansion of the property.Consequently, in the year 1972-73, the small guest house blossomed into a hotel with the addition of 8 more rooms and a restaurant making Hotel Shevaroys the first fully operational hotel on the hills. At the advent of 1979, Mr. Udayar introduced the concept of individual cottages to accommodate the elite and wealthy who sought luxurious accommodation. With the commencement of 11 uniquely designed and well-appointed cottages, Hotel Shevaroys set the trend of offering villa style accommodation which became the most sought after and favorable type of stay in Yercaud.By this time, Hotel Shevaroys was the first to have its own licensed permit room and added more food & beverage outlets to its portfolio. The journey: The year 1991 witnessed the succession of the management by Mr. R. Devadass, the third son of Mr. Ramasamy Udayar. Being a young and energetic graduate in Arts as well as Law, Mr. Devadass spruced up t he operation of the entire hotel. This paved way for Hotel Shevaroys to grow leaps and bounds to be the premier hotel of Yercaud today standing with 80 rooms, 11 cottages, 4 food & beverage outlets, the majestic Lantana convention hall and an in-house supermarket.Stepping Ahead: The gradual transition of the management from Mrs. & Mr. Devadass to Mr. Prabhu Ram and Ms. Swathi Virutha is paving way for yet another era of enviable growth for this wonderful haven of hospitality. As an initial step, the hotel is undergoing a major up gradation of its appeal to meet out the demands of the modern traveler and provide the ultimate hill resort experience. Super Market: The Shevaroys Super Market, located within the hotel premises, is the ideal place to shop for your daily requirements and also grab souvenirs for your family and friends back home.Items native to Yercaud such as coffee, pepper, medicinal herbal oils and homemade chocolates are some of our best sellers. Internet & Browsing: Br oad band connectivity is available at the browsing centre here and enables you to stay connected even while on vacation! The browsing center is also equipped with photo-copying and printing facilities. In addition, an exclusive train ticket booking system is available for your convenience. Bonfire Sitting around a warm fire outdoors is a greater way to socialize and cozy up on a cool night.For those guests who’d like to enjoy this experience, we can arrange for a bonfire on the lawn (charges apply). An outdoor buffet dinner can also be organized for a group of guests. Plantation Walk Coffee is grown extensively in the Shevaroyan Hills and walking through the plantations is a great way to experience the freshness of the coffee bloom. The plantation Walk, located within the hotel, is a trail that leads its way into the vast coffee plantations and provides a close look at the coffee shrubs, the tall Silver Oak trees with Pepper vines climbing around their trunks, various ornamen tal and medicinal plants.The tall trees and shrubs are home to many birds like the bul-bul, myna and sparrows. The squirrels found here are high on caffeine-just saying†¦ Children’s Play Park An open children’s play area complete with swings, slide and see-saw et al lets your wee ones have their share of holiday fun! Recreation Room An indoor games facility located at the basement of the Lantana Hall will interest those who would like to engage themselves in a game of table-tennis, carom, chess or a host of other board games Beauty Parlor and Massage RoomHolidaying in a hill station does not have to mean forgoing the regular facial, hair cut or trim. Separate beauticians for gents and ladies are available throughout the day at your service. The masseurs are experts in massaging your body to rejuvenate and tone up your tried muscles with a wide assortment of Ayurveda and Swedish massages OBJECTIVES OF HOTEL SHEVAROYS: Hotel Shevaroys’s objective is to provid e the best, comfortable . memorable and luxurious trip to Yercaud. Hotel provides easy access to an excellent variety of facilities. MISSION STATEMENT:To be recognized as one of the best first-class hotels in Yercaud and to constantly strive to improve, allowing us to prosper as a business for the benefit of our guests, our employees and our owner. VISION: The success of any business is contingent on the ability to meet and exceed customer expectations. At the Hotel Shevaroys, we are proud of our strong commitment to both our guests and our team members. We recognize that the delivery of exemplary guest services dependent on a group of caring team members who share common goals and a true spirit to serve.Those goals and service spirit are expressed in Our Big Three, which lies at the heart of our hotel mission statement our hotel is a place where every guest receives100% satisfaction in the service, products and environment we proudly provide. VALUES: It is one of our main values th at our guest should enjoy luxurious time in our hotel. SUBSIDARIES: The subsidiaries of Hotel Shevaroys are * Malar Mess Pure vegetarian hotel located in Yercaud. * Karupaiah hotel. Spicy non vegetarian hotel in Yercaud. * Shevaroys institute of hotel management, Yercaud. * Hotel Salem Shevaroys. 4.MAJOR PLAYERS OF HOTEL INDUSTRY IN YERCAUD 1. The Regent Hill Side Resort. 2. Grand Palace & Spa. 3. GRT Nature Trails Hotel. 4. The Lake Forest Hostel Yercaud. 5. Grange Resort 6. Sterling Resort 7. Classic Cottage 8. Wellington Hill Resort 9. Hills Resort 10. Yercaud International 11. Tamilnadu Tourism Development Corporation. 12. Silver Holiday Cottages 13. Ponkailash Holiday Home 14. Star Holiday Inn 5. ORGANIZATIONAL STRUCTURE OF HOTEL SHAVEROYS 6. FUNCTIONS OF THE DEPARTMENT The major departments of the restaurant are: * Food and beverages department * Service department House keeping * Accounts department * Marketing department * Front desk (reception) department. The five departme nts are actively working with the co-ordination. These five departments come under general manager Mr. Umar Sheriff. The operational departments of the hotel are * Housekeeping department * Food and beverages department * Front office department The strategic departments of the hotel are * Marketing department * Finance department 7. FINANCE DEPARTMENT: * The H. R united finance and human resources departments are managed by Mr. Kailasm with two assistant’s graduates. The finance department inclined purchases, sales, and salaries of the employees. * A key area in accounting, accounts payable ensures that all bills are paid on time and all discounts are taken minimizing the costs of the hotel. * Accountants work closely with the purchasing department to verify that all invoices to be paid are indeed invoices of the hotel. * The assistant accountant divides the various functions to be performed so that the workload will be even. * Assistant might be responsible for daily transa ctions while another works on special projects, budgets, analyses. Shevaroys keeps two ledgers: the guest ledger is associated with the guests staying at the hotel while the city ledger contains all other billings. * The accounting department has a person in accounts receivable working with the city ledger so the hotel is able to bill and collect revenues due. Human Resource * The company recruits the employees directly from their own hotel institute and other institutes. * The employees are trained as per the performance appraisal. * The work securities provided to employees specially women. * The company provides monthly groceries to the employees from their supermarket. Free medical checkups facilities are provided to the employee 8. FOOD AND BEVERAGES DEPARTMENT * Food and Beverage Department (F&B) is responsible for maintaining high quality of food and service, food costing, managing restaurants, bars, etc. * Food and Beverage Service is the service of Food made in the Kitchen and Drinks prepared in the Bar to the Customers (Guest) at the Food & Beverage premises, which can be: Restaurants, Bars, Hotels, Airlines, Cruise Ships, Trains, Companies, Schools, Colleges, Hospitals, Prisons, Takeaway, etc * Mr. Raja prakash is the manager of the department. Food and beverages department includes: * Bar * Kitchen * Red dragon Resto-bar Duties of Food and Beverages Department: * The Food & Beverage department is the largest department on board comprising of various areas working together to cater to our guest’s food and beverage needs. * From mouth-watering meals to deliciously refreshing cocktails. * Entry level positions within this department include waiters, cooks, bar servers, hotel stewards. * Prepare tables or counters for meals. * Stock the service area with supplies (for example,  coffee, glassware). * Greet customers; present menus and help customers select menu items. Inform customers about daily specials. * Record orders and place them with th e kitchen and bar. * Pick up and serve orders. * Check that customers are enjoying their meals and correct any problems. * Suggest and serve desserts and beverages. * Clean and reset tables. Bar: * Mr. Neelakandan manages the bar. * Mr. Shakhi is the assistant manager of the bar. * The bar timings from 11am to 10 pm. * Local liquors are supplied. * Chicken and veg items are provided as side dish. * Liquors include 14. 5% taxes extra and service charges. Kitchen: * Here kitchen is maintained in good hygienic conditions. Mr. Rajaappa is the chief chef of the hotel. * The kitchen of Shveroys divided into Chinese and Chettinadu styles. * Kitchen consists of dish wash as sub department. * Over 20 chefs are working in a team in the kitchen. * Chefs in the hotel are well trained as well as experienced. * Shevaroys has repeated customer for its tasty food. * The kitchen is vast spacious with modern cooking articles. Resto-bar: A restobar is a pub, bar, and mini club all combined into one bu ilding. Including the huge couches and a small dancing floor. * In Shveroys resto-bar is named as Red Dragon. In this bar foreign liquors are served. * Price of the liquors includes all the taxes. * The bar fully air conditioned. * It opens at 10. 30 in the morning and at 12. 30 at night. * The bar has more local customers than tourists. * The bar is decorated with mirrors, wooden handicrafts. * The bar is also maintained in hygienic conditions. * Waiters are well trained to serve the custom. ORGANISATIONAL CHART OF FOOD AND BEVERAGES DEPARTMENT 9. HOUSE KEEPING DEPARTMENT * Housekeeping is the department that deals essentially with cleanliness and all ancillary service attached to that. The customer feels comfortable only in the environment which is clean and well ordered, so cleanliness is important for health foremost also for well-being. * Accommodation in hotels tend to be the largest part of the hotel, it is the most revenue generating department, the housekeeping department t akes care of all rooms is often largest department in Shevaroys. * The rooms in hotels are offered as accommodation to travelers/ guest as individual units of bedroom. * Hotel offer laundry, dry leaning facilities for guest clothes, shoe polishing facilities also.Hotel aims to make environment comfortable and offer specialized service to the guest. * Shevaroys make the ambiance as pleasant as possible by nice colour scheme, attractive furnishing and a well-kept efficient staff. * The fine accommodation and service are provided to the guest so they are pleased with the hotel. * The guest satisfaction is its primary object and the hygiene factor is always being present in the hotel. * The manager of housekeeping department is Mr. Raman a postgraduate is hotel management. * The department includes linen department, Mr.Govindarajan manages the linen department * The linen department is the Centre stage for the supporting role that the Housekeeping Department plays in the hotel. Most lin en rooms are centralized and act as a storage point and distribution center for clean linen. * Over 25 employees are working in housekeeping department of Shevaroys. ORGANISATIONAL CHART OF HOUSEKEEPING DEPRARTMENT KEY: *1 – Standard, Bougain, Old archit villas *2 – Cottage, Dalia, New archit, rooms 10. Marketing department Marketing mix: The hotel Shevaroys’s is integrating all elements of marketing mix successfully. Promotion: The basic way of promoting the hotel is by phone calls and then the personal meeting by the marketing staff, added to that they value customer’s comments too and it’s very important for promoting hotel. * Marketing staff’s public relation is very strong they meet the corporate people on a very friendly way. * Public relation in local market will remain an important element in them marketing mix presenting the hotel as a supportive member of the communicating and participating in significant local events. * For advert isement they publish broachers, and if there any new packages comes then they make it in broacher, Buffet packages etc. Words of mouth are very important for promoting any hotel but for this the hotel staff needs to be very punctual and good, added to that their services need to be very quick. * Primary focus will remain on mass communication with via print ads in trade publications and on the internet. * Direct mails campaigns to existing prospective client will increase as a cost effective meaning of target campaigning Product: * Hotel’s products are its rooms and services and better the room and services will behigher the reputation of the hotel and the quality of product. High quality services accompanied by exemplary personal service, differentiated from competition quality with an overall brand strategy, has proven to be the successful approach, generating high level of repeat business. Rooms: There 73 rooms available for cutomers with 6 types namely * Luxury Villa * De luxe Villa * Orchid room * Dahlia room * Rose room(deluxe double bedded) * Bougainvilla room (standard four bedded) * Standard double bedded room All of the rooms are calm best place to spend the time. Conference hall: * There is a conference hall called Lantana with a capacity of three undred members. * Vast spacious with wooden flooring. * Food and beverages are supplied as per the request of the customer. Price: As Shveroys is a three star hotel price of the rooms are moderate and comfortable to the travelers. * Luxury VillaRs. 5200 * Deluxe VillaRs. 4200 * Orchid roomRs. 2800 * Dahlia roomRs. 2300 * Rose roomRs. 2011 * Bougainvilla room Rs. 1700 * Standard double bedded roomRs. 1100 * The above quoted tariff is on double occupancy basis and exclusive of taxes. * Luxury & service tax 17. 65% on the published tariff. * Extra person charges Rs. 650 + taxes. Rates are inclusive of complimentary buffet breakfast served at the Silver Oak restaurant. Features: * Comprehensive variety o f rooms and luxury cottages available at wider range of prices. * Luxury and deluxe villas have individual car parking facilities. * Active room service. * 24 hour travel desk ( including air and trail travel). * Doctor on call. Marketing plan: The marketing plan of Shevaroys’s is structured to enable them to achieve the strategic goals we have set for them, in terms of increasing overall revenue as a result of differentiating their  products and services from the competition. Our marketing team of Shevaroys will ensure that the plan is implemented to the best of their ability and with the highest levels of efficiency and accuracy. Website Plan: Website plan of Shevaroys is already up and running but needs to be redesigned to give it an updated look and feel, as well as to secure interactively. The content is good but just need a refresher. Website goals of Shevaroys: The website needs to be able to do the following: * Convey our messaging of high quality, luxury business a ccommodation. Being able to make reservation online able to make changes online. Sales plan: * The sales plan hinges upon our sales strategy, sales process and, prospecting plan. * As long as we follow the plans laid below we should be in good shape. 11. FRONT OFFICE DEPARTMENT The Front Office is the nerve center of a hotel. Members of the front-office staff welcome the guests, carry their luggage, and help them register, give them their room keys and mail, answer questions about the activities in the hotel and surrounding area, and finally check them out.In fact, the only direct contact most guests have with hotel employees, other than in the restaurants, is with members of the front-office staff. . The front office functions can be divided into five general areas: 1. Reception 2. Bell service 3. Mail and information 4. Concierge 5. Cashiers and night auditors Duties of front office department: * The Front Office function of a Hotel is to act as the public face of the hotel, prima rily by greeting hotel patrons and checking in guests. * It also provides assistance to guests during their stay, completes their ccommodation, food and beverage, accounts and receives payment from guests. * Sell guestrooms; register guests and design guestrooms * Coordinate guest services * Maintain guest account statements and complete proper financial settlements. * Receive and process reservation requests for future overnight accommodations. * It also provides assistance to guests during their stay completes their accommodation, food and beverage accounts and receives payment from guests. ORGANISATIONAL CHART OF FRONT OFFICE KEY: H. K-House Keeping 12. SWOT ANALYSISStrength: * Unique taste. * Financial strength. * Talented employees. * Brand name. * Repeated customers. * Centre of the hill station. * Good leadership with the locals & travelers. * Sundry types of rooms. Opportunities: * Can become no. 1 restaurant in yercaud * Can expand branches all over Tamilnadu. * Can improve the hotel facilities into five star range Weakness * Old infrastructure * More competitors * No air condition rooms * No Wi-Fi facilities * No swimming pool * Very few indoor game facilities * Diversity among the workers Threats Lack of picking up of new technology new hotels will occupy the market. * Fewer travelers during winter season. * Few rooms are filled during week days. * Travelling facility is very poor during rainy season * No other entertainment except site seeing RECOMMENDATIONS: * The quality of food must be improved in hotels. * Prices of food must be reason able according to their food standard and services. * The hotels should follow new technological trends. * There must be proper marketing and sales promotion for hotel industry. * Hotel should be constructed at beautiful locations. They must raise their voice and negotiate with government for chalking out sound policies for the improvement in hotel and tourism industry. * Parking facilities must have ample space. * Room services should be according to needs of customers. * Attendants must be adequately trained, educated, well behaved and efficient. KEYS TO SUCCESS: * Continue to develop ongoing relationships with frequent and new guests. * Continue to develop and implement a strong communications plan in both national and international markets. * Leverage our strength in the local market as a member of the community by supporting local events. Identify new markets for our services such as University-based target groups. * Continue ongoing staff training and skill development to ensure the highest standards of  service. CONCLUSION This is sure that positive learning’s are more than negative learning because internship is an important part of the BBA, it has includes many learning’s including these. Confidence of the important learning of the internship because in class room we didn’t learn how to talk and conversation with the customers especially in English language s o, the internship has given us the chance to do that.Because is something that I learned with the meeting with different types of peoples exclusively for marketing peoples. Through this Internship Training, I have secured a deep practical & theoretical knowledge about the functions of various departments of Shevaroys and I am able to gain various managerial functions and how the employees are trained and how they are benefited in the company learned after this training experience.

Monday, July 29, 2019

Bussiness essay Example | Topics and Well Written Essays - 250 words

Bussiness - Essay Example Chuodhury & Galeta (1998) provided seven goals for achieving competitive advantage. A great example of a company that has managed to sustain competitive advantage in while using the seven goals framework is Google, the search engine. There are quite a number of search engines to date yet Google has managed to stand out as the best. It successfully managed to hold off at least for a significant amount of time the entry of other search entries into the market. Which is often the quickest way to achieve competitive advantage, ensure uniqueness of a brand and hold off competition long enough to establish and renew a company. 2. Considering that Google was among the first search engines to effectively exist, it has established a reliable customer base which is yet another way to achieve competitive advantage. It has also managed to change appropriately to cater to the customers’ needs and wants. Google has further made an attempt to always offer more services and products like new web applications and recently advertising services. Despite the numerous entries into e-commerce and the numerous entries into similar businesses it is still highly possible for companies to achieve competitive advantage. Creating a unique niche is always the fastest way to do so yet upon the availability of similar fields within a certain niche use of strategy will ensure acquisition of competitive advantage as

Sunday, July 28, 2019

Death and Dying Process and Rituals in the Asian Culture Essay

Death and Dying Process and Rituals in the Asian Culture - Essay Example After the death of an elderly member of the family, celebrations or events such as weddings may be postponed. The closest members of the individual are supposed to grieve the longest and the amount of grief expressed is supposed to be equal to how close the person was to that individual. In terms of bereavement, men are allowed to openly cry during a family gathering after the death but only the women are supposed to cry and express their grief during the funeral ceremonies while the men are supposed to remain stoic (Leach, 2006). The right to die changes from culture to culture and while some cultures such as Japan may accept a person’s decision to end his/her life, others such as China may frown upon it (Leach, 2006). Some Buddhist patients may actually refuse to seek medical attention due to an acceptance of pain, suffering and even death as a part of their karma. This can lead to a situation where a medical practitioner may have to stop treatment at the request of a patient. Numrich et. al. (2006) report that such patients may have to be reminded that Karma can be both good and bad therefore they should accept treatment as a part of their good karma just as they accept pain as a part of bad karma. When individuals are supposed to maintain stoic attitudes, the lack of expression of grief may cause them to become depressed. This depression could be a problem both for the person who knows s/he is going to die as well as the individuals who are around him/her (NASP, 2003). However, belief in sprits as well as an afterlife for most of the Asian culture does provide some comfort since death itself may be seen as nothing more than change and a transfer from this world to the next (Lobar et. al., 2006). In such situations, families come together to form support groups and ease the mourning process for the individuals who are left behind. However, for the widows, the process can

Saturday, July 27, 2019

Safety management Essay Example | Topics and Well Written Essays - 250 words

Safety management - Essay Example Moreover, drums that have been made with non-combustible and absorbent materials such as vermiculite are recommended to avoid any cases of leakage. The drum should therefore undergo thorough sealing. It should then be labeled DANGER CHEMICAL PCB WASTE and should be written in English or the understood language. PCB containers are not supposed to be stacked and should be well secured from any form of insecurity. Firefighting materials should also be ready in case of any fire. Upon disposal, the PCB materials should undergo incineration of temperatures above 1,100Â °C. In addition, there should be a mean radiance of 2 seconds with minimum access to oxygen content of 3%. After decontamination, the excavator should be removed from the site by a fork lift that should be positioned away from the contaminated building. Using the fork lift, the excavator should be lifted and transported to the necessary site where further decontamination process should be carried on to ensure zero tolerance of contamination. Published under the Waste Disposal Ordinance (Cap.354) Section 35. (2014). CODE OF PRACTICE ON THE HANDLING, TRANSPORTATION AND DISPOSAL OF POLYCHLORINATED BIPHENYL WASTE. Environmental Protection Department Hong Kong,

Friday, July 26, 2019

Newspaper's editorial evaluation Essay Example | Topics and Well Written Essays - 1250 words

Newspaper's editorial evaluation - Essay Example Bush's repeated and emphatic claim that Hussein had already developed WMDs, which he possessed and was prepared to use-a bogus claim that the mainstream media, led by the Times' own Judith Miller, largely accepted as an article of faith and bolstered with credulous reports based on faulty information.The purpose of this editorial article of the New York Times is to convince the audience that the revision of stance by the New York Times with respect to the Iraq War does not absolve them from the culpability of misleading their readers of their initial position. The editorial article attempts to show that the arguments expounded by President Bush that Iraq had nuclear weapons were not compelling. There are other ways to prove and investigate to determine if Iraq indeed had nuclear weapons.The argument appeared as an opinion piece in the New York Times and is written in a familiar style appropriate to that context. The style is formal and the author rarely adopted emotionally charged la nguage, writing in a mostly composed, brief and judicious style. Its simplicity and clarity is a veritable proof of strength of the argument, since many readers will have varied views on the Iraq War. This text was written in a respectful way that will not annoy the key officials of the Bush Administration.The use of persuasive language is well-defined and well-chosen. The argument is neither bombastic nor incendiary in its approach of the subject matter. For instance, the use of the phrase "Iraqi WMDs as a "possibility" is a way of making the mistake of NYT stand on the Iraq War less horrendous. The main argument has three premises. The first two premises present the stand of President George Bush, the UN Security Council, former British Prime Minister Tony Blair and the New York Times on the justification for the invasion of Iraq. The third premise focused on the change of stand by the NYT on the Iraq War brought about by the lack of physical evidence of the Weapons of Mass Destruction WMD). This is a positive premise since the article bases its argument on the subsequent UN reports on the presence of WMD in Iraq. However, these three premises are still weak. They do not support the conclusion that NYT and US President George Bush are culpable for their stand. There is a need to add many supporting premises such as the number of military casualties (US and

Strategy and Organizational Performance Research Paper

Strategy and Organizational Performance - Research Paper Example However, during the execution of the strategic planning process, it is necessary for the businesses to consider the weaknesses and limitations of the strategic management and planning concept in order to apply it to bring a positive outcome. The businesses in the present days are moving towards an extensive application of the strategic planning to improve and assess the organizational performance. They have adopted the concept of strategic management to cope up with the upcoming challenges in the corporate world and be successful in the business arena. All the organizations work with strategies and objectives to sustain themselves in the cutting edge competition from their cut-throat rivals. The term ‘Strategy’ refers to the plan of action which may be adopted by any business or service organizations in order to accomplish a particular goal or set of objectives. Most of the organizations, at present, utilize the idea of Grand Strategy, which is referred to as a complete and broad ranging plan for the prominent activities of an organization with the help of which it achieves its long-standing objectives within a vibrant business environment (Rogers, Miller & Judge, 1999). The basic purpose of strategy is to provide significant support to the strategic business plan, individual career plans, work unit plans and effective job performance. Besides this, an organizational strategy also prioritizes the activities and useful initiatives that have to be taken in the department. The concept of strategic management is widely applied to the organizations. It refers to a filed which deals with the specifications of the development of missions, visions, and plans and policies of the organization with respect to its programs and plans. These elements help the organization achieve its goals through a proper allocation of plans, polices, programs and projects (Hart, 1992). The field of strategic

Thursday, July 25, 2019

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 6

Rhetorical Analysis - Essay Example Rhetoric Analysis of Martin Luther King’s Speech ‘I have a Dream’ The dramatistic pentad was developed by Kenneth Burke and forms the foundation of dramatism and rhetoric analysis. The pentad requires one to use a metaliguistic approach in analyzing stories in order to carefully investigate the uses and roles of rhetoric elements (Burgchardt, 2010). The five rhetoric elements of act, scene, agent, agency and purpose are common to all narratives and are what forms the dramatistic pentad. Using the pentad, one can evaluate the emphasis that is given by the story teller on each of the five elements and get to understand the motive and the behavior of the characters in the story. One can also get the character’s worldview by analyzing the issues they stress with regard to the five elements of rhetoric. In applying the pentad to analyze King’s speech, one can be able to determine that his world view is that of freedom and equality of all people regardless of their racial backgrounds (Burgchardt, 2010). The speech was issued as the centre of a civil rights movement march to Washington for freedom and jobs. Dr. King had been an ardent supporter of the civil rights movement in America and he used this speech to give the African Americans and other minority racial groups in America hope that they would no longer be discriminated against in the future. The speech was issued on August 28th, 1963 at the Lincoln memorial. The speech can be analyzed using the five elements of the pentad as shown below (Burgchardt, 2010). Act Several civil right movements had organized for a march of freedom in support of the bill that was due for discussion in congress seeking to treat African Americans and other minority races as equal members of the American society. The peaceful demonstration was attended by about 300000 people with African Americans estimated to be about 75-80% of those in attendance (Burgchardt, 2010). There were fascinating speeches fr om various leaders of the civil rights movement to address the mass but it was Martin Luther’s speech, â€Å"I have a Dream† that had a big impact. The other speeches addressed several issues of the civil rights movement at the time but Dr. King’s speech came out as more appealing to the people as it dealt with issues of freedom and equality. The other people who gave their speeches include Wilkins, John Lewis, and Walter Reuther, all of whom were renowned civil rights activists (Burgchardt, 2010). Dr. King’s speech did not only address the equality and freedom issues, but was also looked at as a symbol of optimism that things would get better in future for everybody with regard to equality. Scene The day was colored by powerful speeches from the leaders present, several people who had turned out to support the civil rights movement, among them popular celebrities and singers. This day marked a turning point in the American civil rights movement by bringi ng together all the Americans to support equality as opposed to divided responses that the calls for equality had received before. The protestors were cheered by several people who were watching from their windows and on television. The police department in Washington had anticipated for violent scenes to occur during the protest and they had prepared for a full police escort (Burgchardt, 2010). Instead, the people maintained peace throughout the marching process. Some media reports had indicated that the turnout would be very small but to the

Wednesday, July 24, 2019

International Business & Strategy Essay Example | Topics and Well Written Essays - 2000 words

International Business & Strategy - Essay Example Robert Walters as per the comparative analysis in the appendix India is the best target market alternative due to the prevailing macroeconomic environment in the nation. For a company that focuses on the recruitment of human resources for organizations, India is an important frontier due to the political, economic, social, technological, technological, legal and competitive factors that an investor is likely to derive from the nation. The external environment also affects Robert Walters and there is need to analyse the organization’s relationship with the environment as well as its business strategy. This can be analysed through the PESTLE analysis, which looks at the political, economic, social, technology, legal and environmental factors and how they affect the enterprise (Dransfield 2001, p.20). As a company that operates in an international market where there are several competitors, it is important to understand the macroeconomic environment that one intends to operate in and this determines the policies that the company decides to adopt in order to remain successful and profitable in a foreign market. Therefore, any company that intends to operate and maintain a competitive advantage over the others must consider the macroeconomic factors that prevail in that particular market. The political factors include the stability of the government, the taxation policies, foreign trade regulation as well as the social welfare policies, which greatly affects the operations of the business enterprise (Partridge 1999, p.76). Under the political factors, India is often referred to as the largest democracy in the world only followed by the United States and this has a profound effect on the success of any business that may be started or carried out in the nation. The political situation in India underscores the fact that all businesses within a nation must always operate within the confines of the political

Tuesday, July 23, 2019

Wreiter choice Essay Example | Topics and Well Written Essays - 250 words

Wreiter choice - Essay Example it is proposed that all history students should first be asked to read this book before starting on their course as it provides a world of perspectives to history without having to dumb down the historically accepted facts and information of humanity and the earth existence (Christian). This is what makes the book, especially unique in the development of summary for the Invitation to Insight (HU 114) And Reading for Life (UH 113) courses. In the invitation to the insight, I have learned to put into application deductive thinking from the study of the book. I can regularly apply my knowledge in such areas as; religion, science, literature and art to simulate the various viewpoints cultured from the book yet applicable in my academic course with great respect to context. In the Reading for life course, there is the absolute relationship between the book and the course where the book presents a worldview that encompasses the variety that is life and a wealth of knowledge across the ages in human history that is second to none. The significant role played by this book, of the two courses, is significantly important yet second to none. Its applications are limitless both to academia and to the acquisition of knowledge for its

Monday, July 22, 2019

Is College Debt To Much Essay Example for Free

Is College Debt To Much Essay Everyone who wants to go to college is often faced with the same fact, how will I pay? Students often go with the options of taking loans, after much consideration and research, research sometimes based on essays written by authors. Even though Carey and Wilson both address the debt college could put someone in. Wilson provides a more convincing argument due to the fact that he gives more information on statistics of student loans, more information about loans, and an unbiased opinion. Before you make a big decision you should always know the risks and benefits. One way to ensure you make a good decision is, if possible look at statistics. In the essays â€Å"Why Do You Think They’re Called For- Profit Colleges?† by Kevin Carey and â€Å"A Lifetime Of Student Debt? Not Likely† by Robin Wilson they both take different approaches to using statistics about student loan debt in their writing. Carey does not use any statistics making his article harder to understand and his material credibility questionable. Carey states that, â€Å"The University Of Phoenix is on pace to reap $4 billion from federal loans† (Carey 216). This is one of the only times in his article Carey mentions how much colleges make from loans. He then says â€Å"Unfortunately, a large and growing number of graduates of for-profit colleges are having trouble paying those loans back† (Carey 216). Although Carey says it’s a large number of graduates that have trouble paying loans back he does not show any statistics to confirm it, which makes his information questionable. On the other hand Wilson uses an abundance of statistics in his article which makes the article easy to understand and a trustworthy source. According to Wilson, â€Å"Of the 65 percent who face debt, the average they owe is around $20,00† Andrews 2 (Wilson 257). Wilson also gives statistics on the amount of debt difference between undergraduate and graduate degrees, and public and private schools  graduates. Just the uses of Wilsons statistics makes me realize that debt is a manageable and wouldn’t overwhelm my life. The next point that really set these two essays apart was the amount of information given about loans. In Carey’s article he gives very little information about loans in general. He really just implies that student’s taking large loans are what are making for-profit colleges so profitable. He fails to give us information about why loans are needed, and what loans allow people to do. Unlike Wilson who again gives us plenty of material to see the pros and cons of loans. Wilson covers topics like interest rates, and borrowing risks. He also includes stories from people’s real life describing their personal success and struggles with student debt. These personal stories really helped me connect with Wilson’s article and understand the pros of taking loans. The last point that set these essays apart was the amount of bias in the articles. I felt Carey’s article was extremely biased towards one man named Michal Clifford. It shows Clifford as almost a monster. Carey says, â€Å"Entrepreneurs like Clifford, meanwhile, have been snapping up dying nonprofit colleges and quickly turning them into money making machines† (Carey 216). I on the other hand do not think its Clifford fault. He is just doing his job, and it seems he’s doing a very good job at it. One way or another the student has to pay for college and it’s going to be fairly expensive in this day and age, and I feel like Carey is just trying to put the blame on someone. Although Wilson acknowledges that there are some problems with students loans and some people will have a difficult time paying them back, I think he wrote a very fair and unbiased essay. Andrews 3 There are always two sides to every story and multiple ways of looking at things, as shown in these two essays both discussing student loan debt. Although these essays both challenged my mind and gave me new insight on student loan debt, I thought Wilsons essay was much more to the point. Also he included so much more in depth information that made the article interesting ,knowledgeable, and meaningful.

Sunday, July 21, 2019

District Nurses Work Within The Primary Health Care Team Nursing Essay

District Nurses Work Within The Primary Health Care Team Nursing Essay District nurses work within the primary health care team. They support patients at home or in residential care. They also provide a teaching role by enabling patients to care for themselves or by helping family members learn to care for their relatives. (NHS, 2011) Nurse consultants spend at least of 50% of their time working in direct contacts with patients. They are highly trained and are responsible for developing personal practice. They are involved in research, development and teaching. (NHS, 2011) Specialist nurses are also known as clinical nurse specialists. They specialise in a specific area of nursing, for example, patients suffering from diseases such as cancer, diabetes or viruses. . Some clinical nurse specialists also have a teaching and advisory role. They may also be involved in advising medical and nursing staff about caring for patients with particular conditions and/or in teaching nurses and other professionals. (NHS, 2011) Practice nurses work in a GP surgery and are part of a primary healthcare team, which involves other health professionals such as doctors and dieticians. In larger practices, there may be several practice nurses sharing duties and responsibilities but in smaller ones, youd be working on your own, taking on many roles (NHS, 2011). Asthma is a long-term condition  that can cause a cough, wheezing and breathlessness.  Asthma can be well controlled in most people most of the time. When a person with asthma comes into contact with something that irritates their airways (an asthma trigger), the muscles around the walls of the airways tighten so that the airways become narrower and the lining of the airways becomes inflamed and starts to swell. Sometimes sticky mucus or phlegm builds up which can further narrow the airways (NHS, 2011). Salbutamol is a beta 2 agonist. Salbutamol works by acting on receptors in the lungs called beta 2 receptors. When salbutamol stimulates these receptors it causes the muscles in the airways to relax. This allows the airways to open. Side effects of these types of medication can include nervousness, tremor and headache. (BNF, 2011) Angina describes the pain and chest tightness and sometimes breathlessness or choking feeling caused when blood flow in the arteries that supply the heart is restricted (BUPA, 2011). Glycerol Trinitrate can be helpful in reducing angina attacks, rather than reversing angina started, by supplementing blood concentrations of nitric oxide. Side effects from Glycerol Trinitrate include, headache, dizziness, and diarrhoea, feeling sick and flushing (BNF, 2011). Congestive cardiac failure is something that happens when a heart does not have enough strength to pump blood around the body properly; this leads to fluid collecting inside the lungs and body tissue, which then leads to congestion. It tends to affect older people. It is a long term condition and can be managed with medication and changes in lifestyle. One of the treatments available for use in congestive heart failure is Furosemide, which is a diuretic. Diuretics get rid of excess fluid and salt from a patients body, but in turn the body produces extra urine. They reduce swelling in ankles, make breathing easier and potentially increase life expectancy. Cerebrovascular accident is the medical term for a stroke. The World Health Organisation (WHO) states that: A stroke is caused by the interruption of the blood supply to the brain, usually because a blood vessel bursts or is blocked by a clot. This cuts off the supply of oxygen and nutrients, causing damage to the brain tissue. Aspirin is used in both the treatment and in the prevention of strokes. It works by thinning the blood, therefore reducing the risk of clots. Common side effects include stomach problems such as vomiting and pain. Long term effects can be serious and include a small risk of internal haemorrhage, which could lead to death. Diabetes is a condition in which the body produces too much glucose as a result of a decrease in the amount of insulin that is present in the body. In a healthy individual the pancreas produces insulin which helps to regulate the amount of sugar that remains in the blood stream. In the body of someone with diabetes there is not enough insulin in the blood stream to break down glucose and create energy. There are two types of Diabetes known simply as Type 1 and Type 2. In Type 1 diabetes the body is unable to create insulin on its own and is diagnosed generally during youth mainly during the teenage years. It is very uncommon as it is an inherited trait and only 5-10% of all people who suffer from diabetes fall into the Type 1 category. With type 2 diabetes, the illness and symptoms tend to develop gradually. This is because in type 2 diabetes you still make insulin (unlike type 1 diabetes). However, you develop diabetes because: you do not make enough insulin for your bodys needs, or the cells in your body do not use insulin properly. This is called insulin resistance. The cells in your body become resistant to normal levels of insulin. This means that you need more insulin than you normally make to keep the blood glucose level down, or a combination of the above two reasons. Diabetes is associated with short term problems such as hypoglycaemia which can lead to death and many long term health issues which can develop as a result of the illness. The risk of these potential health problems can be reduced through lifestyle and diet management. Synthetic Insulin is used in the treatment of type 1diabetes in a carefully planned insulin therapy programme to replace the insulin that has not been produced by the pancreas. The longer a person has type 2 diabetes the greater the risk that they will have to start insulin therapy at some point throughout their lives. Appendectomy Removal of Appendix in cases of acute appendicitis. Total Knee Replacement Replacement of the whole knee joint. Used to treat severe knee pain, trauma, long term arthritis and mobility problems. Coronary Artery Bypass Graft A surgical procedure used to treat coronary heart disease. It diverts blood around narrowed or clogged parts of the major arteries, to improve blood flow and oxygen supply to the heart.   Total Mastectomy A total mastectomy is also known as a simple mastectomy. It is a procedure that removes all of the breast tissue of an affected breast. The most common form of the surgery, referred to as traditional total mastectomy, includes the removal of the areola and nipple. However, the surgery can be performed using skin and nipple sparing techniques. It also leaves the muscle under the breast left intact. Prostatectomy A prostatectomy is the surgical removal of all or part of the prostate gland. Blockages like tumors of the prostate can affect the normal flow of urine in the urethra. A prostatectomy can help with this. Laparoscopy A laparoscopy is a surgical procedure that is carried out using a laparoscope which is a small, flexible tube with a camera on it. Using a laparoscope means that a surgeon can access the inside of the abdomen and the pelvis without the procedure being invasive because large cuts are not needed; Sometimes known as keyhole surgery. According to The department of Health (2005) MRSA stands for Meticillin Resistant Staphylococcus Aureus. It is a very contagious strain of the Staphylococcus type of bacteria. It can cause many different infections and some of these can be very serious. About 3% of the population are known carriers of MRSA and it can be transmitted by a carrier to another person or themselves through an open wound or into the blood steam. In order to reduce the risk of infection of MRSA healthcare workers can practice proper hand hygiene and they can encourage patients to wash their hands after going to the toilet. Gloves can also be used with known carriers. The Department of Health (2007) explains that Clostridium Difficile is a bacterium which is the major cause of antibiotic-associated diarrhoea and colitis, an infection of the intestines. It most commonly affects elderly patients with other underlying diseases. It is present in a small proportion of the population but is usually kept in check by the good bacteria. When this good bacteria is not present illness develops. People who have been treated with antibiotics are most at risk. The disease can be spread by healthcare workers, therefore washing hands after contact with a patient can help prevent the spread and reducing the use of antibiotics can help reduce the harm that the bacterium can cause. Adult nurses work with old and young adults with a variety of health problems, chronic and acute. They are involved in many roles including caring, counselling, managing and teaching to improve the quality of a patients life, often in challenging situations. Adult nurses can hold positions at most levels of the NHS career framework. Adult nurses work at the centre of a multi professional team that can include doctors, physiotherapists, occupational therapists, pharmacists, radiographers, healthcare assistants and others workers. They assess, plan, implement and evaluate care for individual patients. Adult nurses can work in both hospital and community settings. Learning Disability Nursing The World Health Organisation defines learning disabilities or LD as: a state of arrested or incomplete development of mind. Learning disabilities is an umbrella term encompassing a range of disorders and deficits that create problems for an individual in relation to learning. People with LD often have physical problems that go hand in hand. Learning disabilities are often diagnosed by psychologists, through a combination of intelligence testing, academic achievement testing, classroom performance, and social interaction and aptitude. Other areas of assessment may include perception, cognition, memory, attention, and language abilities. IQ or Intelligence Quotient is an attempt to measure intelligence using standardized tests. According to the British Institute of Learning Disabilities (2006) it is often used to classify the level of intellectual impairment in someone with learning disabilities. Below 20 would be classed as a profound learning disability; 25 to 35, Severe; 35 to 50, Moderate and 55 to 70, Mild. Errors in fetal development. Problems during pregnancy. Toxins in the childs environment. Tobacco, alcohol and other drug use. Genetic factors. According to the British Institute of Learning Disabilities (2006), between 1 and 2 percent of the UK population have a learning disability. According to Autism.org.uk, autism is a developmental disability that lasts for a lifetime. It affects how they make sense of the world around them and how they communicate and relate to other people. It is a spectrum condition so even though people with autism share difficulties, their condition will be personal to them and will affect them in different ways. People with autism sometimes experience over- or under-sensitivity to sounds, touch, tastes, smells, light or colours. According to the NHS (2010) Epilepsy affects the brain and can cause repeated seizures, also known as fits. Epilepsy usually begins early in someones life, although it can potentially start at any age. The severity of the seizures can vary in different people. Some may experience a trance-like state for a short time,  while some others lose consciousness completely and have convulsions where they shake uncontrollably. Downs syndrome is a genetic condition where a person inherits an extra copy of one chromosome. This additional genetic material can result in characteristic physical features such as a flatter than normal face and also intellectual features which can vary from moderate to severe LD. Cerebral palsy is not a learning disability, but is common to have a LD if you also have cerebral palsy. It is a physical condition that affects the movement and control of a body. It is caused by a lack of development in part of the brain during pregnancy or childhood. The severities of problems are dependent on which part of the brain is affected (Mencap, 2010). When talking about people with LD, dual diagnosis refers to the comorbidity of learning disabilities and mental health problems. People with LD often suffer with depression or anxiety. It is important for nurses to be aware of the common conditions in LD because they can easily be missed if they are not actively looked for. It can be much more difficult for someone with LD to communicate a problem with their health and also, symptoms can be missed due to diagnostic overshadowing which means that secondary illnesses are missed because the symptoms are mistaken to be related to the primary disorder. Most people with LD live at home with help from families and day care services. Care for people with LD is often provided by family members with support from a range of healthcare workers and professionals such as nurses, psychologists, speech therapists, physiotherapists and specialist behavioral therapists; healthcare assistants and day workers. Direct payments are made by councils to people receiving social care services, instead of the council providing the service directly (direct.gov.uk). LD nurses work in a variety of setting which include the home, family, adult education, education for young people and community/residential settings (NHS Careers Website). Social Role Valorisation is the name given to a concept formulated by Wolf Wolfensberger, Ph.D in 1983 which follows the principle of normalisation. Normalisation is a set of principles that underlie the idea that people with a learning disability should live in ordinary places, doing ordinary things, with ordinary people: essentially experiencing the normal patterns of everyday life. The five service accomplishments identified by OBrien and Tyne (1981) were: Community presence; Relationships; Choice; Competence; Respect. Person Cantered Planning is way of seeing and working with all people with disabilities. It helps people with disabilities plan and organise their future in a more ordinary way. Fundamentally the person is at the centre and family members and friends are made full partners in the plan. The plan should reflect what is important to the person and the capacities that they have. It should also help a person to make a valued contribution to society. People with learning LD have been referred to as patients, clients and service users. Service user is the current term used within healthcare but the term client is still used by some and probably depends on who you are talking to. The four principles of the 2001 white paper valuing people are: right, independence, choice and inclusion. Right means that people with learning disabilities should have the same rights and choices as everybody else. Independence means the people with LD should be helped to live lives that are as independent as possible. Choice means that people with LD should be empowered to have choice in the treatment they receive and the lives that they lead. Inclusion means that people with LD should be included in society, have access to services and helped to gain valued social roles within society. One of the issues with LD nursing is mental health. People with LD often also suffer with mental health problems. There is a distinct difference between a person having a mental illness and a learning disability,

Debate on Victims Rights in Criminal Justice System

Debate on Victims Rights in Criminal Justice System â€Å"We need to re balance the system so that it delivers real justice for victims and the wider community† (David Blunkett, 2002). Critically assess the current debate regarding victims rights. INTRODUCTION CMS Funding was announced in June 1999 to â€Å"streamline the criminal justice system†(Chief Secretary, Alan Milburn, www.hm-treasury.gov.uk/newsroom, 1999), with a Ministerial Priority on Policing established (Rt Hon. Jack Straw, http://news.bbc.co.uk, 1999, March, 25). Following the publication of the Auld Report (www.criminal-courts-review.org.uk, 2001, September) a Government White Paper was published advocating a ‘joined up system’, echoing the â€Å"joined up Government in action† approach promoted by the Home Secretary in 1999 (Rt Hon. Jack Straw http://news.bbc.co.uk, 1999, March, 25). The remit of this White Paper was to identify a ‘clear focus on fighting and reducing crime’(Justice for All, HMSO, http://www.cjsonline.gov.uk, 2002, July). The rule of law should represent the ideal of a universal goodness exhibiting â€Å"no negative impact on any given society, and no negative characteristics that could apply to its nature’, likening it to Bentham’s ‘good in-and-of-itself’† according to Thompson (Thompson, 1975, Page 266). Unfortunately, it appears to be this concept that has swung too far in the favour of society’s miscreants to the detriment of their victims and the communities in which these offenders live, prompting the current debate on victims’ rights and David Blunkett’s intentions to re-address â€Å"the balance to deliver real justice to victims and the wider community† (Blunkett www.policesupers.com/police, 2002, July). DISCUSSION Whilst all people might be considered equal according to classicist precepts, with governments created by those individuals to protect the people’s rights through the recognition of a social contract (McCoubrey and White, 1999, Page 60 – 84), David Blunkett singles out a specific sector of society by suggesting that: â€Å"nearly three quarters of street crime offenders are under 17 and a hard core five per cent of juveniles are responsible for 60 per cent of offences for their age group† (Blunkett, www.publications.parliament.uk, 2002, November, 14) Clearly, despite the introduction of innumerable projects designed to re-integrate offenders back into their communities, the growth in lawless behaviour has not diminished. Many measures to restrain unacceptable behaviour are now available, amongst which are Youth Offending Teams, Final Warning Schemes, Detention and Training Orders, Acceptable Behaviour Programmes, Parenting Orders, Reparation Orders and Anti-Social Behaviour Orders (Blunkett, www.publications.parliament.uk, 2002, November, 14) although, retrospectively, little appears to have improved. In December 2003 Lord Falconer of Thoroton emphasised that this: â€Å"crime and anti-social behaviour corrupts communities, eating away at the fabric of the way we all want to live our lives† (Lord Falconer, www.dca.gov.uk2003, December 3). An increasing lack of morality appears to be more prevalent within modern society, with Chief Superintendent of Greater Manchester Police describing these amoral youths as â€Å"feral† (The Times Newspaper, 2005, May, 18). Despite all the legislation at the disposal of the criminal justice system, however, the ‘yob culture’ appears to be endemic, with the vulnerable in society more at risk of becoming victims than ever before. The media report lurid headlines on a daily basis: â€Å"Beaten to death on his doorstep† (Daily Mail, 2005, May 21); â€Å"Beaten up on Video Phone† (Daily Mail, 20/05/05); â€Å"Hoody ban eases shoppers’ fear† (Daily Mail, 20/05/05, page 8). The edition on May 19th 2005 reported how ‘thugs attack a funeral car’ by launching an 8 foot length of wood through the windscreen of the car travelling immediately behind the hearse. It has been reported that â€Å"†¦some forces are not making good use of legislation and tackling the imitation firearm problem† (Green, Deputy Chief Constable, Greater Manchester in Daily Mail, 20/05/05, Page 8) when children, some as young as 13, routinely carry replica BB guns, which can cause serious injury to targets up to 30 yards away, around the streets. In 2002 the Home Secretary intended: â€Å"to deliver real justice to victims and the wider community and strike a fair balance between the rights of victims and the accused† (Blunkett, www.policesupers.com, July 17). Evidence of this can be seen in the introduction of Problem Orientated Policing which incorporates community initiatives, together with a number of other stakeholders within the criminal justice system and aims to introduce additional improvements to the youth justice system and establish â€Å"more effective justice for victims and the wider community† through â€Å"more effective punishment and rehabilitation..†.(Leigh, Read and Tilley, 1996). Protecting the community should be at â€Å"the heart of a stable and civilised society† and these changes to the criminal justice system should be in accordance to society’s needs and expectations (Lord Chancellor, www.policesupers.com, 2002, July, 17). An example of which can be seen in South Africa which incorporates the ethos of restorative justice [known as ‘Zwelethemba’] with the essence of maintaining peace in the community (Roche, 2004: 85). Money received from this programme is contributed back into the community to reduce poverty and unemployment and attempt to remove the need for ‘draconian repressive measures’ (Roche, 2004: 231). Blakemore suggests that social policy should evaluate how policies impact on peoples’ lives (Blakemore, 1998: 5). Acceptable behaviour is enforced through law and morality which is maintained through rules and principles: â€Å"the cement of society† (Devlin cited in Elliott and Quinn, 1998: 449). This ‘cement’ illustrates legal moralism that has been identified as ‘socially significant’ (Cotterrell, 1989: 1), providing an analysis of law’s conceptual structures (1989, Page 3) and emphasising the importance of shared values, ultimately influencing individuals’ behaviour (Pampel, 2000: 57) a decline, as the result of organic solidarity differentiating collective conscience, creating an environment for an increase in crime. This philosophy of inter-related support has been recognised as structural functionalism which, taken to extremes, acknowledges that poverty and crime are normal and natural functions within any healthy society ( Pampel, 2000, Page 75). The Legal Action Group, meanwhile, suggest that â€Å"victims’ and defendants’ rights are mutually incompatible† (Cape, 2004) and suggest that victims rights are not being catered for; their rights are neither acknowledged nor respected. However, they also ascertain that, in making it easier to convict defendants is not in the best interests of the victims. The fragility between rights to security and freedom and the obligation to protect communities, reflects a natural result of shared morality without which â€Å"rules would lack meaning† (Pampel, 2000, Page 67). This factor was clearly recognised by David Blunkett who acknowledged â€Å"†¦the public felt that the system had swung too far in favour of the accused† (Criminal Justice Conference, www.cjsonline.org.uk, 2002, June, 19). However, this intensely deep-rooted problem of lawlessness within communities cannot be solved by the police alone. Henham observes that this can only be achieved through: â€Å"disregard of formal legal controls which prove an obstacle to the production of a high conviction rate† although he acknowledges that â€Å"due process† maintains an â€Å"adherence to courtroom procedure and protection of the individual† (Henham, 1998, Page 592). Pampel observes that â€Å"the problems of society become most visible when change occurs, and recent decades have brought immense social and economic changes† (Pampel, 2000: 52). Durkheim, meanwhile, noted that society works best when it exercises control over individuals (Pampel, 2000: 72). Laws are intended to regulate relationships with the result that conflict is avoided, enabling government and education to progress. With the intention of better justice through more consistent sentencing, the White Paper preceding the Criminal Justice Act 1991 suggested that â€Å"convicted criminals get their just deserts† (HMSO, 1990, Cm 965; Worrall, 1995). Restorative justice, however, is identified through mediation, conferencing, circles and reparative boards such as the utilisation of victim/offender mediation with the intention of reconciliation as opposed to merely conciliation, reflecting how restorative justice can fit into the existing criminal justice system and the identity of a modern definition of community, followed by the ethos of forgiveness. Whilst this concept has relevance in today’s society, human rights’ issues and society’s concepts of punishment’s role create a rhetoric which still needs to be resolved. The National Victim Support Programme was considered a way forward with respect to society’s acceptance of restorative justice but: â€Å"both of the major political parties have pursued half formed and in many ways half hearted policies in relation to victims of crime. There is little indication of change in this area† (Newburn and Crawford, 2003 117). Restorative justice is viewed with suspicion due to concern amongst the community in relation to appropriateness of restorative justice for cases of violence and the appropriate punishment in such cases. Added to this, the managerialism and financial control have impacted on the restorative justice movement. Where there is no precedent, the focus of control is balanced between local and central government, with penal reform likely to be forced into the background as: â€Å"the front bench Home Affairs spokesmen of both the major parties battling to out-tough each other, there appears little prospect of coherent and forward-thinking policy-making† (Newburn and Crawford, 2003:178). Individual and collective morality would assume that offenders should be punished to maintain the stability of the community and maintain their safety. A collective conscience ensures that the majority accept the rule of law and accept that deviance needs to be punished. Many organisations have highlighted the growth in recorded crime despite these measures in place to punish the offender. Punishment falls into various areas from incapacitation to retribution, deterrence to rehabilitation. Psychologically, restorative justice is assumed to invoke aesthetic sentiment of forgiveness for miscreants and release for victims. What it fails to do is provide society with assurances that their safety and integrity will be maintained in an atmosphere where the offenders’ rights appear to be upheld in variance with those of the victim, or the fundamental rights the victim is entitled to expect. Conformity through inner positive motivation exemplifies the theory of rehabilitation, although it has been criticised for disparity in proportionality. The concept is not based on the degree of offence committed or focused on the criminal’s past, but on future rehabilitation to preclude re-offending through changes of circumstances. An equally important part of restorative justice must be in measures to prevent crimes being committed. Funding of  £6 million has been invested in a Government programme to reduce crime. Some of these measures include restorative justice, enforcement of financial penalties, CCTV initiatives, treatment of offenders, youth inclusion initiatives, targeting policies and intervention work in schools (www.crimeredution.gov.uk). CONCLUSION Meanwhile, three years after it was recognised that real justice for victims and the wider community might be lacking, many changes to the criminal justice system have been introduced. In terms of victims rights, the criminal justice system is now expected to provide a ‘Victims’ Charter’ that sets out how victims might expect to be treated by the criminal justice system, certain vulnerable victims may be supported by the Victims Support network, and victims of sexual crimes may expect to be advised in advance of the offender being released. Within the terms of the criminal justice system itself these concessions are minimal when correlated with the cost in terms of anguish already experienced by the victims of crime. However, in the wider community even fewer safeguards actually exist to prevent innocent individuals from becoming unwilling victims of an increasingly degenerate society, with those innocent citizens unfairly penalised by the very organisation they would expect to provide them with support in the event of their retaliating and attempting to defend themselves, clearly evidenced in the recent reports in the media, i.e. â€Å"The justice system must be forced to protect the innocent including those pushed through desperation to act extremely† (The Times, 2005, May 5). One of the most topical stories in the media is the evolving ‘happy slapping’ craze with both the victims and the wider community now more vulnerable than they ever have been. When it comes to the death of an elderly pensioner innocently walking home and attacked by teenagers, and a plank of wood hurled at a funeral procession it is more than apparent that David Blunkett needs to provide a more effective means of delivering real justice for victims and the wider community, not just re-balancing the system, but completely re-evaluating the whole ethos of a citizen’s right to defend themselves without the additional fear of retribution from a criminal justice system that has more empathy with the offender than it does for the victim of crime. Total Word Count (excluding bibliography) 2,000 words BIBLIOGRAPHY BOOKS: Blakemore, Ken (1998): Social Policy: an Introduction: Buckingham, UK:  Open University Press, Page 5 Cotterrell, Roger (1989): The Politics of Jurisprudence: a Critical Introduction to  Legal Philosophy: London, UK: Butterworths Devlin cited in Elliott, C Quinn, F (1998): English Legal System (2nd edition):  Essex, UK, Addison Wesley Longman Ltd: 449 Leigh, A; Read, T; and Tilley, N (1996): Home Office Problem-orientated Policing:  Published in Brit POP [Foreword]. In Police Research Group Paper [75]. London: HMSO Newburn, Tim and Crawford, Adam (2003) Youth Offending and Restorative  Justice: implementing reform in Youth Justice. Cullompton: Willan Publishers Pampel, Fred (2000): Sociological Lives and Ideas: Basinstoke, UK: Macmillan  Roche, Declan (2004): Accountability in Restorative Justice. Oxford: Oxford  University Press Thompson, E.P. (1975). Whigs and Hunters. NY Pantheon ARTICLES: Henham, Ralph (1998): Human Rights, due process and sentencing.  In British Journal of Criminology, Issue 38, Page 592 Daily Mail Newspaper, 2005, May 19: Thugs attack a funeral car   Daily Mail Newspaper, 2005, May 20: Green, Deputy Chief Constable,  Greater Manchester, Page 8 Daily Mail Newspaper, 2005, May 20: Beaten up on Video Phone, Front Page Daily Mail Newspaper, 2005, May 20: Hoody ban eases shoppers’ fear, Page 8 Daily Mail Newspaper, 2005, May 21: Beaten to death on his doorstep, Front Page The Times, 2005, May 5: The justice system must be forced to protect the innocent  including those pushed through desperation to act extremely   ONLINE RESOURCES (All Sites visited 24/05/05. Hyperlinks functioning) Blunkett, David (2002, June, 19): Balance of rights essential to effective justice.  Speaking at the Metropolitan Police Modernising Criminal Justice Conference http://www.cjsonline.org.uk/news/2002/june/balance_of_rights.html Blunkett, David (2002, July 17): Justice for All Radical reform of the Criminal  Justice System unveiled. Criminal justice reforms unveiled. Announcement from Home Secretary to the Police Superintendents Association of England and Wales http://www.policesupers.com/police-supers-news.asp?news_id=139 Blunkett, David (2002, November, 14):  http://www.publications.parliament.uk/pa/cm/cmvote/21114v01.htm   Blunkett, David, introducing the publication of the new White Paper, ‘Justice for all’,  2002, November 14: speaking at 3.30pm at the Youth Justice Board Annual   Cape, Ed (2004): Reconcilable Rights: analysing the tension between victims and defendants. Legal Action Group, 2004. http://64.233.183.104/search?q=cache:FHPdMNH7Xw0J:www.rethinking.org.uk/informed/lagbriefing.pdf+current+debate+regarding+victims%27+rightshl=en Cape, Ed (2004): Reconcilable Rights: analysing the tension between victims and defendants, Legal Action Group, 2004. In Victims’ and defendants’ rights:  can they be reconciled?. Rethinking Crime Punishment, 2005, April, http://www.rethinking.org.uk/informed/lagbriefing.pdf Convention at the Queen Elizabeth II conference centre, Westminster.  http://www.youth-justice-board.gov.uk/NR/exeres/73CB0429-624C-4CB5-98E2-EBBC8EF6E88C.htm Chief Secretary, Alan Milburn: (1999, June, 10):  £30 MILLION INVESTMENT TO  STREAMLINE THE JUSTICE SYSTEM. HM Treasury Press Release, Available at: http://www.hm-reasury.gov.uk/newsroom_and_speeches/press/1999/press_93_99.cfm Criminal Justice Conference, (2002, June, 19): Balance of Rights Essential to  Effective Justice. London: HMSO http://www.cjsonline.org.uk/news/2002/june/balance_of_rights.html HMSO, (1990): Crime, Justice and Protecting the Public. Cm 965. London: HMSO.  http://64.233.183.104/search?q=cache:n-zy-8yFCIEJ:webjcli.ncl.ac.uk/1996/issue3/rtf/henham3.rtf+HMSO%2BCrime,+Justice+and+Protecting+the+Publichl=en Home Secretary Rt Hon. Jack Straw, 1999, March, 25:  http://news.bbc.co.uk/1/hi/uk/303474.stm Home Secretary Rt Hon. Jack Straw speech in full (1999, September 30): the full  text of Home Secretary Jack Straws speech to the Labour Party conference. UK Politics http://news.bbc.co.uk/1/hi/uk_politics/461967.stm Justice for All (2002, July), London: HMSO.  http://www.cjsonline.gov.uk/downloads/application/pdf/CJS%20White%20Paper%20-%20Justice%20For%20All.pdf Lord Chancellor, Lord Irvine (2002, July 17): Justice for All Radical reform of the  Criminal Justice System unveiled. Criminal justice reforms unveiled. Announcement from Home Secretary to the Police Superintendents Association of England and Wales http://www.policesupers.com/police-supers-news.asp?news_id=139). Lord Falconer of Thoroton, 2003, December 3, DCA: Justice, Rights and  Democracy http://www.dca.gov.uk/speeches/2003/lc031203.htm Right Honourable Lord Justice Auld (2001, September): A Review of the Criminal  Courts of England and Wales. http://www.criminal-courts-review.org.uk/ Secretary of State for Constitutional Affairs and Lord Chancellor, Lord Falconer of  Thoroton (2003, December 3): DCA: Justice, Rights and Democracy. Speech to the Institute for Public Policy Research, http://www.dca.gov.uk/speeches/2003/lc031203.htm Worrall, Anne (1995): Real Punishment for Real Criminals? Community Sentences  and the Gendering of Punishment. http://www.britsoccrim.org/bccsp/vol01/VOL01_10.HTM

Saturday, July 20, 2019

Housebreaking Puppies :: essays research papers

Puppies are warm and fuzzy creatures that need to be trained properly to use the bathroom in certain places. The problem is many people purchase puppies without educating their family on how to properly train them. The solution to this problem is to paper train your puppy. The owners need to understand that accidents do happen, and owners need to be patient and understanding about these accidents. Problems arise with housebreaking puppies. The problem is that puppies have little bladder control and want to relieve themselves at any given time. This is where the problem begins. Puppies will soil carpets, which goes through to the pad; and if not cleaned properly, the smell of the urine will be overbearing to the owner. Soiling of the owners carpet may cause them to replace the carpet which can be a big expense to the owner. The carpet needs to be cleaned thoroughly with an odor eliminating disinfectant. Ammonia products are not recommended since these may remind the puppy of its own urine smell. Regular household cleaners will mask the smell from humans, but not from the puppy. The cleaners usually attract the dog back to the same place. A veterinarian will usually recommend white vinegar and water rubbed over the area to help remove any stain or smell from the carpets  Ã‚  Ã‚  Ã‚  Ã‚  Paper training puppies can be a rewarding experience for both the owner and the puppy. The owner needs to pick a spot for the newspaper where he or she wants the puppy to relieve himself. The puppy needs to be placed on the paper after eating, playing, drinking, and waking up (Fogle, 1993, p. 36). Every few hours the puppy needs to be placed on the paper and say to them â€Å"go potty.† Eventually the puppy will understand after praise is given what â€Å"go potty† means. As much as puppies tend to eat and drink, and if the owner places them on the newspapers often enough, sooner or later the puppy will catch onto what is expected of them.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The owner needs to be consistent with this process to reinforce the behavior that is desired. The biggest influence on how quickly a puppy becomes housebroken is how much time and effort the owner puts in. More input from the owner will speed up the time taken to become completely clean; less input will prolong the process (Bailey, 1995, p.

Friday, July 19, 2019

Thomas Jefferson: Pragmatics over Doctrine :: Cheathouse Essays

Thomas Jefferson: Pragmatics over Doctrine During the period 1800-1817, the Jeffersonians to a great extent compromised their political principles and essentially â€Å"out Federalized the Federalists†. While traditional Jeffersonian Republicanism advocated a strict interpretation of the Constitution and an emphasis on an agrarian economic system, the actual policies of Presidents Thomas Jefferson and James Madison were markedly different from their theoretical principles. This obvious compromise of Jeffersonian principles is evident in the Federal government’s assumption of broad-based political powers and institution of capitalistic Hamiltonian economic reforms, both of which stemmed from Jefferson and Madison’s adoption of broad constructionist policies. Despite his many compromises however, Thomas Jefferson’s intent to dissolve the national debt was to a great extent unvarying. Jefferson and his Treasury Secretary Albert Gallatin honestly feared a large federal deficit as a threat to Republicanism. To avoid this threat, the President sought to diminish the role of the federal government, and decreased the national budget. These budget cuts substantially diminished the size and resources of the American army and navy. When criticized, Jefferson defended these military cuts as being consistent with Republican policies in that a smaller U.S. Army would be seen as less of a threat to other nations and reduce the risk of provocation, resulting in the ultimate promotion of peace. Unfortunately, the President’s consistency with Republican principles in matters of political power was not nearly as strong as his resolve to reduce the national debt. Under Jefferson and Madison, the federal government assumed political powers that the Constitution did not allot for. While prior to his presidency, Jefferson, then a strict constructionist had argued that the government should not assume any power unless specifically provided for in the Constitution, the Louisiana Purchase where America purchased a vast tract of land for $15 million, compromised these lofty ideals. In terms of the military, Thomas Jefferson had come to power vowing to reduce military size and power. Contrary to those principles, the Barbary War, where for nearly three years the American military exercised a naval blockade of the North African coast wasted millions of dollars of the people’s money and unconstitutionally violated states rights and strict constructionist principles, in the ir place asserting an alien un-Republican nationalism. While the evidence found in Jefferson’s political and military dealings helps us understand how Madison and him â€Å"out Federalized the Federalists†, an examination of Jefferson’s economic policies truly proves that in the words on one historian he was the â€Å"American Sphinx†.

Animals In The Research Lab :: Science Experiment, Medical Research

Animals In The Research Lab The use of living animals is an important way to solve a medical problem. Researchers continually seek other models to understand the human organism, study disease processes, and test new therapies. In seeking quicker and not so expensive ways to look for biological information that can be applied to human disease, scientists sometimes study simpler things such as bacteria, fruit flies and a few other things. Researchers have spent many years learning how to sustain cells, tissues and organs from animals and humans outside the body to understand biological processes and develop new medical treatments. Computers allow scientists to analyze vast amounts of data and test new ideas. But, in the end, the results obtained must be verified in appropriate animal systems and, possibly as the final step, in clinical trials using humans who will volunteer.   Ã‚  Ã‚  Ã‚  Ã‚  Before beginning a project, all research proposals involving animals must be reviewed and approved by a committee comprised of scientists, veterinarians, and private citizens.   Ã‚  Ã‚  Ã‚  Ã‚  Animal activist organizations believe that there are no moral reasons for the use of animals in research. This has attempted to slow or halt the work of scientists. Some activists groups intimidate or harass individual scientists, conduct demonstrations, or sometimes commit acts of vandalism. There are a few health professionals who support the activist movement but they truly stand apart from the vast majority of physians and most Americans who readily accept the fact that animal research is necessary to gain medical progress.   Ã‚  Ã‚  Ã‚  Ã‚  The use of living animals remains a very important way to solve medical

Thursday, July 18, 2019

One Flew over the Cuckoo’s Nest Essay

The six psychological approaches are biological, learning or behavioral, cognitive, sociocultural, psychodynamic, and humanistic. Each approach is unique in its own way and used by psychiatrists to diagnose the problem. A biological approach is applied when the there is a known medical condition. The medical condition normally connects to mental health, and the solution comes from therapy. This particular approach looks at the whole body. The learning or behavioral approach is all about analyzing the person’s the behavior and modifying their behavior biased on their response to the environment. This approach works from positive and negatives items in their environment, and is sometimes cured by brings these elements in and out of their life to fix the problem. The events in the environment can be rewards or punishments that will influence the patients behavior. The cognitive perspective is about understand a patients thinking and understanding. How we process, store, and retrieve information influences our behavior. It is said that all problems are located in the brain, and using this perspective you can find a medical issue that is affecting how the brain is working. The sociocultural approach is when the mental health has something to do with the environment that deals with growth. The culture in which the patient is a large factor. In a psychodynamic approach an individual’s problem is inside the unconscious mind. This can be from a dramatic event that happened earlier in their life. Sometimes the cure can be from the patient themselves accepting the fact, or acknowledging that they have a problem. The final approach is a humanistic approach. This is about individual or self directed choices that influence behavior. This approach deals with the physical health of a patient to eventually cure their mental health. There is a well known philosophy that a healthy mind equals a healthy body. In this approach, a psychologist will control the patients diet and exercise to regain their mental health. The hospital used many methods on the mentally ill patients. They had group counseling scheduled every day where Mrs. Ratchet interrogated the patients and made them feel uncomfortable. The hospital also had electric shock therapy and lobotomy as other treatment methods. Also, the hospital gave the patients medicine, this is a biological approach, even though it was given to these people unwillingly. Mrs. Ratchet also allowed McMurphy to receive a vote in order to watch the ball game and she bended the rules or was too strict in order to win her position. This is a behavioral approach because McMurphy watched the baseball probably in his normal environment at home. She teased him with the thought of watching the game as a reward, then took it away. McMurphy had behavioral or learning approach. He would congratulate people when they did things he thought were good and he would yell at them when he thought they did something bad. For example, when McMurphy taught Chief how to shoot a basketball, he cheered after every point he made. The other patients looked up to and really admired McMurphy, which put him in a very powerful position. He had a strong effect on the other patients and they really admired him. Chief Bromden’s recovery began when McMurphy came to the hospital and started talking to him and making him do tasks. McMurphy worked on chief to see if he was smart enough to complete simple tasks. The first step was him raising his hands above his head at the basketball court, which was the first movement he had done in his whole time being there. Before chief wouldn’t handle directions from others very well. His next step was raising his hand to vote on watching the baseball game, which McMurphy also encouraged greatly. Later, McMurphy rounded up the patients to play some basketball. McMurphy passed the ball to Chief and he shot it, which was followed by him beginning to follow orders and run up and down the court. The final step was when McMurphy gave him the gum before Electroshock Therapy and the Chief spoke fo r the first time at the clinic. After this, chief revealed his intelligence to McMurphy. Ken Kesey was always very interested, and was very talented with the subject of psychology. In 1959 he volunteer to take part in a study named Project mkultra  , this was a CIA funded project dealing with psychoactive drugs. Some of the drugs included were LSD, psilocybin, mescaline, cocaine, AMT, and DMT. This and his work at the state veterans hospital, which gave him access to LSD, inspired him to write One Flew Over the Cuckoo’s Nest. At the state veterans hospital, Kesey spent a lot of time talking to the patients. sometimes under the influence of the hallucinogenic drugs with which he had volunteered to experiment. Kesey did not believe that these patients were insane. Kesey believed that society had pushed them out because they did not fit in the the culture, and that they just wanted a place to keep all the mentally ill. I think that Kesey was trying to convey to people at mentally ill hospitals were treated in a bad manner. He tried to show people that the mentally ill were probably sheltered away from everybody just because they were different. The hospital portrayed in the film didn’t seem to help the patients out or want them to recover and go home. They seemed to have no rights. These patients adjusted to this lifestyle and didn’t want to leave, that is a problem when the assumed goal was to improve these people’s problems. The rewards from good behavior seemed nonexistent and He also wanted to show how cruel the punishments were in the hospital. â€Å"Psychedelic 60s: Ken Kesey & the Merry Pranksters. † Psychedelic 60s: Ken Kesey & the Merry Pranksters. University of Virginia / Charlottesville, Virginia, 16 Dec. 2009. Web. 19 Sept. 2012. . I really enjoyed One flew over the Cuckoo’s Nest. I thought the movie was genius. There were parts of humor, and it kept you interested and wondering so many things. I enjoyed that there were many main plots and side plots, like the hospital verses the patients, or the patients versus their own recovery. McMurphy was a very mysterious character, because he was crazy, and nobody could figure out if there was anything wrong with him. I though that putting him in that section of the hospital was a mistake, because he is so manipulative and high functioning that he abused all the hospital’s loop-holes. At the same time he was very good for the patients. I also enjoyed the character and all their different problems and personality differences. I enjoyed watching how Billy and the Chief progressed mentally throughout the film. I also love the thought of people breaking structure, and that is what McMurphy definitely succeeded in. This movie very closely related to psychology, because it directly dealt with people who were mentally ill. Also psychology was involved when McMurphy used his genius mind to go against the hospital in various ways. Thinking of these schemes uses a large amount of psychology. Even for the viewers, the movie left you deep in thought, with predicting and questioning what is going to happen next. This movie made you think deeply making this a very psychological movie.